Diba Salimi

Human-Centered Intrapreneur

I blend in, become part and shake things up. I thrive in a high energy, face to face human interactions, where outcomes are lucrative and conversations inspiring. Practicing architecture set me up to approach design problems holistically and structurally. I get involved with every aspect of my projects and initiate what needs to be designed for, from inside -> out. 

Planning

Crafting 

Leading

Design Workshops

Google Design Sprints

User Research

Creative Strategy

Concept Development

Brand Development

Art Direction

UX + Architecture

UI + Visual Design

Design Systems

Interactive Prototypes

Defining Best Practice

Managing Teams

Forming Cross-discipline Partnerships

Norming Collaborative Cultures

Teaching Next-gen Designers

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Work

I get to work with an eclectic group of creatives every day. Our projects are big and small with challenging clients. My Best work is under strict NDA agreements which prevents me from sharing them via web. However, I'd love to showcase them in person. Below are a few success stories of my recent projects. 

. . .

Wintrust

Connecting a Community of Banks

Uplift

Designing The First Global UAV Operator Network

Santa Monica College

Strategizing Enrollment Growth

MU/DAI

Setting New Standards for a Fresh Story