Setting New Standards for a Fresh Story

MU/DAI   Brand Development

Planning: Creative Strategy, Design workshops

Crafting: Art Direction, UX/UI


How might we

create a platform that enables us to tell our story internally and externally?

Through branding exercises with our internal and leadership team, I defined a visual system that landed us on a refreshing new look that we could call our own. We took a deep look at who we are as people, what connects us, what excites us, and ultimately what best represents us. I threaded the same foundation through our print and digital presence, building platforms where our stories can unfold and take forms. 

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The Impact

Branding exercises built alignment internally for our collective future while providing our people with a look into our culture and ways we do things.

Guidelines and templates provided tools and means for everyone to generate and socialize our stories inward and outward in unison. 

Established Visual Language leveraged existing technologies and assets to augment what we had, generating a consistent presence across a variety of touch points.



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