How might we
Through branding exercises with our internal and leadership team, I defined a visual system that landed us on a refreshing new look that we could call our own. We took a deep look at who we are as people, what connects us, what excites us, and ultimately what best represents us. I threaded the same foundation through our print and digital presence, building platforms where our stories can unfold and take forms.
Branding exercises built alignment internally for our collective future while providing our people with a look into our culture and ways we do things.
Guidelines and templates provided tools and means for everyone to generate and socialize our stories inward and outward in unison.
Established Visual Language leveraged existing technologies and assets to augment what we had, generating a consistent presence across a variety of touch points.